Qualfon featured in Ovum case study for CRM success

London-headquartered independent analyst and consultancy firm Ovum has reportedly featured business process outsourcing (BPO) firm Qualfon’s Leadership Academy program as a case for success in its new publication. In a statement posted on its website, Qualfon, which operates outsourcing centers in the Philippines, US, South Africa, and Mexico, said the company was highlighted in the publication as an example of a BPO partner that has made investments in frontline leadership. According to Qualfon CEO Mike Marrow, the Ovum publication exposes Qualfon’s formula for training and development. Marrow said the entire Qualfon family is happy to share its strategy with those who want to learn from the company’s experience. The Ovum publication calls out Qualfon’s Leadership Academy as intriguing and progressive approach.