TaskUs CEO Bryce Maddock said his company will need to attract and retain better talent for highly complex and emotional customer service interactions. This way, TaskUs will be able to counter concerns that machines will take over half of what outsourcing firms provide today in the next 10 to 20 years. TaskUs, he added, needed to become employee-obsessed and to keep workers happy so that they will stay longer, and find ways to be good enough to move up the value chain. The more employees are motivated to stay, learn, and move up the value chain, the better their chances are at making it through the dip caused by automation.
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