Wipro Limited announced that its Wipro Promax Analytics Solutions (Wipro Promax) suite has received the best-in-class distinction for Trade Promotion (TPx) offerings in a recent report from Promotion Optimization Institute. Wipro Promax achieved the best-in-class ranking in three categories, Desktop UX, Post Event Analytics and Remote Promotion Monitoring, said the consulting and business process services firm.
The report, which focused on technologies that allow best-in-class planning and execution of sales and promotion strategy, aims to help consumer packaged goods (CPG) firms better understand the management of trade promotion capabilities by using enabling technologies to boost trading partner relationships and improve profitability. About 16 vendors were evaluated based on different categories including TPM functionality, TPO completeness, user experience, analytical capabilities, product vision, and configurability.
According to Srini Pallia, president of consumer business unit at Wipro Limited, the Wipro Promax offering leverages the latest innovations in artificial intelligence and machine learning technologies to deliver actionable insights and provide customers with predictive planning capabilities through intuitive user experience.