BPO firm Tonkin finds marketers use external data sources

Tonkin Corporation, a business outsourcing, data and media company spanning the US, Australia, Singapore and the Philippines, said more marketers are hiring external providers of relevant data they need for their business. A survey conducted by Tonkin showed that 73% of business owners, marketing managers, fundraisers and sales professionals use purchased lists for lead generation. Tonkin’s CEO, Kenelm Tonkin, said companies find it more cost-effective to have experts provide the data they need and growing companies often find it challenging to predict in sufficient time what data is needed. Tonkin’s data division offers telephone-verified marketing lists, marketing software and data cleansing services.