HfS Research positions Accenture as leader in digital marketing operations

Global outsourcing giant Accenture has once again been positioned as overall market leader in digital marketing operations by HfS Research. The report, 2016 Blueprint Report for Digital Marketing Operations, praises Accenture for its track record of acquisitions that demonstrate its commitment to its vision for the evolution of digital marketing services. Melissa O’Brien, director, Digital Marketing Operations and OneOffice Customer Experiences at HfS Research – The Services Research Company, said Accenture has a complete vision for digital marketing operations bolstered by smart acquisitions and complemented by automation.