Stefanini launches new brand purpose, logo


Brazilian outsourcing major Stefanini has launched its new brand purpose in line with its transformation in the digital age. In an announcement, Stefanini said the company’s new purpose would be “co-creating solutions for a better future”. According to Stefanini CEO Marco Stefanini, co-creation is the ability to add forces, companies, and customers together to innovate with an experience that engages the consumer. Alongside the new purpose, the company renews its logo to maintain a better connection with the digital world. The new look is in accordance with the primary needs of the modern society, said Eliezer Silveira Filho of Stefanini Latin America. Stefanini is present in 40 countries.