Accenture acquires British ad agency Karmarama

Global outsourcing and professional services firm Accenture has acquired Karmarama, one of the largest creative agencies in the UK. The acquisition will integrate creative excellence and digital customer experience delivery within Accenture Interactive to offer connected creativity to brands. In a press statement, Accenture said the acquisition also strengthens the ability of its Accenture Interactive to create and deliver integrated customer experiences to brands in the UK and beyond. Karmarama’s Executive Chairman Jon Wilkins, CEO Ben Bilboul, Chief Strategy Officer Sid McGrath and Chief Creative Officer Nik Studzinski will continue in their current roles and take on additional Accenture Interactive leadership positions to drive brand strategy and creativity in Europe, Africa, the Middle East and Latin America (EALA).