Accenture acquiring digital commerce firm Altima

Accenture has entered into exclusive negotiations to acquire Altima, a full-service digital commerce agency, headquartered in France and with offices in China, Canada and the United States. The acquisition would boost Accenture Interactive’s capabilities in France and other key markets to help brands attract consumers and turn them into loyal customers with differentiated and compelling digital experiences. Financial details of the acquisition have not been disclosed. Altima creates and adapts experiences for eCommerce, mobile and in-store commerce. Its offering spans experience strategy, user experience design, digital marketing services and multichannel commerce platform implementation.