AMA names Convergys a Top 50 market research firm

The American Marketing Association (AMA) has named Convergys Corporation a Top 50 market research firm on its AMA Gold Report. The report recognizes US-based market research firms that have done outstanding work in the market research and voice of the customer (VOC) measurement services. Convergys, which is also one of the top outsourcing companies in the Philippines today, said the distinction reflects the quality and depth of service that it provides to clients. The company said its team provides full-service market research capabilities, delivering more than 20 million surveys a year across live agent, IVR and digital channels to help clients understand and improve their customer experience.