Firms told to have automation roadmap

An Israeli IT executive has expressed confidence that companies will be able to fight off the effects of artificial intelligence (AI) by following an automation roadmap properly. Truelogic chief executive officer Itamar Gero said AI is not going to be a threat if companies have their own automation roadmap. This way, companies will be able to reap the benefits of automation instead of become irrelevant. Gero, who is also president of the Israel Chamber of Commerce in the Philippines, said automation is good in a way if companies harness it correctly. Gero’s TrueLogic offers a number of web services including search engine optimization, web design, social media marketing, content marketing and reputation management.

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