A partnership between technology firm Concert 8 Solutions Inc and email marketing solutions provider Benchmark Email LLC will launch a series of co-marketing trials in the Asia-Pacific, starting with the Philippines in March this year. As a technology solutions company, Concert 8 offers new economy outsourcing services such as live Chat Software, 24/7 Live Staffing, and Omni Channel communication. Through the partnership, the two companies will work to improve customer service and client engagement by combining the benefits of Concert 8’s 24/7 proactive live chat and Benchmark’s advanced email marketing tools. Joy Aspacio, country head of Benchmark Email LLC Philippines, says that the partnership will dovetail into the ongoing trend of taking traditional offline businesses online, as this also impacts on their marketing and customer service models.
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