SPi CRM expands Wisconsin contact center

Customer relationship outsourcing firm SPi CRM has completed the expansion of its contact center in Madison, Wisconsin. The expansion will enable the company, which has employees across the US, Australia, Nicaragua, and the Philippines, to add 200 new jobs in Wisconsin, bringing the total headcount to 350. The facility is SPi CRM’s first call center in the United States, said Maulik Parekh, the company’s president and CEO. The Madison team performs inbound sales, utilizing voice and chat, for a US-based satellite provider. SPi CRM serves clients in diversified industries, including media, telecommunications, travel and hospitality, financial services, retail, and e-commerce.