Star Alliance enhances digital services with Accenture

Star Alliance has launched a Digital Services Platform (DSP) as the first step to an overall enhancement of digital and mobile services offered to customers traveling across the 28 airline member Star Alliance network. This development is implemented in conjunction with global professional services company Accenture as part of the Alliance’s strategy to further improve the customer journey. The DSP can gather data provided by an individual member airline or third-party source and make it available to all members, enabling them to build it into their own customer-facing digital applications. The longer-term goal is to allow customers to use any member airline’s website or mobile application and obtain all the information they need for travel.