SYKES names new strategy and marketing officer
Ian Barkin has been named the chief strategy and marketing officer for Sykes Enterprises, Incorporated. The announcement was made by the company chief executive, Chuck Sykes. Barkin is a co-founder of global intelligent automation and robotic process automation leader Symphony Ventures, Inc. To recall, SYKES acquired Symphony Ventures back in November, effectively becoming the first front-office BPO firm with significant automation capability. The deal it forged with Symphony was only part of a bigger thrust to redefine SYKES as a digital customer experience firm. The company portfolio now extends across the entire customer lifecycle, including marketing, sales, and care. The Symphony transaction is considered as proof of the company’s move to continue improving its care of its customers.