Firstsource Solutions Inc, a publicly held provider of business process management (BPM) services, has recently unveiled its new brand positioning, with the introduction of a new tagline ‘Stay Ahead’. In a statement, the company, which has a presence in the US, UK, the Philippines and India, said the new tagline positions Firstsource as a forward-looking and client-centric company that possesses capabilities and the agility to navigate through challenging business scenarios. The new brand tagline ‘Stay Ahead’ is a reflection of the company’s evolution from a dedicated BPO player to a technology-driven BPM Company, riding the digital wave, according to Sanjiv Goenka, chairman of the RP-Sanjiv-Goenka Group that owns Firstsource Solutions. The brand aims to position Firstsource as a robust, reliable, forward-thinking company that lives up to its brand promise of being a ‘transformation partner’ to its stakeholders, said the firm’s managing director and CEO Rajesh Subramanian.
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